Fusae Brand

It's a Gingko leaf themed brand made by Fusae Campbell. Fusae Brand is one of the most frequent fashion brand seen. It's called Sai brand in the anime.

Canon

Cigarette Message Case (Anime: 375)

The Sai brand was first mention that in order to expose the identity of the person who hid the phone cables to cut off communications with the outside world, she was asked by Conan to fake an unbearable appendix pain, which she agreed to after jokingly requesting for a Fusae Brand's wallet for her cooperation. She then started rolling on the floor and screaming for help. The culprit felt like he had no choice but to reveal the cable from his pockets and reconnect the phone to ask for an ambulance.

Ginkgo-Colored First Love (Manga: 410, Anime: 421)

It revealed that Fusae Campbell is the designer of the brand. It was on November 24 Ran and Sonoko was in a line to get a new brand name item which was Fusae's limited edition brand name purses where Haibara said it is probably the celebration of Fusae purses being released in Japan. Fusae brand items was seen the background when Genta was talking about why the brand purse so expensive. Haibara mentioned that the brand has both expensive items and a number of cheap items.

Drug Trading Case (Manga: 879, Anime: 763)

When observing the suspects in a drug deal case, Ai recognised that the bag one of the suspects have the newest Fusae brand model, and added that it wasn't on sale in Japan yet.

Non-Canon plot overview

Two Coincidental Successes

There is one of Fusae Campbell's wallets and bag that the victim has.

Detective Conan: The Dawn Monument

Asami Hona was a Fusae Brand former model.

The Secret of the Search for his Wife

Masaki was bringing his wife a Fusae brand gift.

Gallery

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  Fusae Brand Wallet (A Code of Stars and Tobacco)

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  Conan and Heiji, Code of Love

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  Episode 952

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  Episode 743

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  Episode 975

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  Episode 421

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  Episode 843

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  A cup that the brand collaborated with a tableware maker to make.

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Trivia

• The Fusae brand is referenced in other episodes. In the anime, it can be heard as the Sai brand instead. This is actually the result of mishearing the name Fusae: as when speaking Japanese, it is common to devoice the /i/ and /u/ vowels between voiceless consonants. So, in the name /fusae/, because both the /f/ and the /s/ are voiceless consonants, the /u/ vowel between them is devoiced, resulting in a very weak and difficult to notice presence. With the absence of the vowel, the preceding /f/ would be heard as an exhale and not be heard as part of the word, leaving just /sae/, itself easily misheard as /sai/ when spoken fast. The word itself is still being pronounced as /fusae/, and not /sai/.